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erial, including its “Don’t Cross the Line” campaign, which is aimed at improving fans’ behaviour. support 4 sport Lifetime’s parent company, A&E Networks, has invested in the league as a sponsor and a partner in a new media venture that has already revamped the league’s official site. support 4 sport Thankfully for their sake, both the NHL and MLS have adopted the NBA’s refreshing philosophy. support 4 sport … A good start for me is a performance that shows we’re hungry and shows that last year hurt. support 4 sport