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Though DMCA takedowns on YouTube began the obsession with companies “protecting their games’ footage. ce0786 Lifetime’s parent company, A&E Networks, has invested in the league as a sponsor and a partner in a new media venture that has already revamped the league’s official site. ce0786 Dan Rooney’s son, Art II, has been the Steelers president since 2003, with Dan Rooney becoming chairman. ce0786 The former Steelers star Troy Polamalu called him a “humanitarian (and) true patriot”. ce0786