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t will be fascinating to see how long he can ‘maintain the rage’,” says Penfold, “what you also find is that players develop a fitness capacity over each season, so that the effort required to get through a season becomes less and less as they become accustomed to the physical demands needed and their body develops both an adaptation and resilience to these stresses. sports support It’s why Twitter chose to have the NBA featured in one of its only commercials in 2015. sports support He said something predictably stupid, was predictably suspended, and was predictably not badly missed. sports support Instead of adopting the moronic approach of their competitors, the NBA has been rewarded by allowing fans to post highlights on Twitter and Facebook. sports support