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Lifetime’s parent company, A&E Networks, has invested in the league as a sponsor and a partner in a new media venture that has already revamped the league’s official site. glamorise sports bh Rooney took over operation of the team in the 1960s from his father, Art, who founded the franchise. glamorise sports bh He helped choose the team’s legendary coach Chuck Noll, and ran the Steelers through Super Bowl victories in the 1970s before taking over as the owner when his father died in 1988. glamorise sports bh Since 2007, he and his wife have operated a foundation to help sick and disadvantaged children. glamorise sports bh