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Lifetime’s parent company, A&E Networks, has invested in the league as a sponsor and a partner in a new media venture that has already revamped the league’s official site. impact medium Weaknesses While the Bulls have looked good during the winning streak that pushed them into the playoffs, they remain a disjointed chemistry project that could blow up at any time. impact medium Instead of adopting the moronic approach of their competitors, the NBA has been rewarded by allowing fans to post highlights on Twitter and Facebook. impact medium Sports quiz of the week: Sergio García, Tony Adams and a floating football | Sport | The Guardian. impact medium