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Lifetime’s parent company, A&E Networks, has invested in the league as a sponsor and a partner in a new media venture that has already revamped the league’s official site. impact medium “Our objective is to become the pre-eminent sport in the USA,” he says, bristling with enthusiasm. impact medium (And no, Lillard, it doesn’t add up to “Blazers in six. impact medium The smallest crowd – 4,725 – turned out at Soldier Field to watch the Spurs defeat the St Louis Stars 2-1; club officials claimed tornado warnings kept the numbers down. impact medium